Iota Phi Theta® to Enhance Licensing Program through Partnership with Affinity Consultants
Iota Phi Theta® Fraternity, Inc., the fifth largest predominantly African American social-service fraternity that exemplifies scholarship, leadership, citizenship, fidelity, and brotherhood among men, selected licensing market leader Affinity Consultants (GreekLicensing.com and FindGreek.com) to advance the depth and scope of its licensing program.
"The impressive licensing technology and custom approach to brand management that
Affinity brings to the table will be a game-changer for our vendors and our members," said
John Davenport, general counsel of Iota Phi Theta®. Kevin Bennett, Executive Director of
Iota Phi Theta® added, "This partnership will help us protect the strong history and
heritage of Iota Phi Theta's® property rights through fair, consistent and accessible
licensing policies and processes. Affinity's vision for continued investment in technology
that facilitates our vendors' success is both forward thinking and impressive."
Dan Shaver, president and founder of Affinity Consultants, added, "Our interest in working
with Iota Phi Theta® was driven by their inclusive and proactive vision for fraternity
leadership and commitment to the greater community. Our entire team is honored to
partner with Iota Phi Theta® to reinforce the Fraternity's brand through streamlined online
licensing processes and to deliver unmatched benefits for their licensed vendors."
Iota Phi Theta® and Affinity Consultants will formally invite all past and current vendors to
apply for a license in the coming weeks.
Iota Phi Theta® Fraternity, Inc. was established in 1963 at Morgan State College (now
Morgan State University), and is an international organization with more than 250 chapters
in 40 states, the District of Columbia and the Republic of Korea. To learn more visit
Affinity Consultants, Inc. represents the brand interests and manages the licensing
programs of more than 115 membership-based clients, including fraternities, sororities,
honorary societies, professional fraternal organizations and trade associations. To learn
more, visit www.GreekLicensing.com.
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Kevin Bennett, Iota Phi Theta® Fraternity, Inc.
Karina Shaver, Affinity Consultants